Top view of a cocktail glass with a clear, frothy drink garnished with green mint leaves and pink flower petals, against a dark background.

BLOSSOM CITY

D&D LONDON

CLIENT BRIEF

Blossom City was a multi-channel, group-wide marketing initiative for D&D London, designed to celebrate the arrival of spring through immersive dining experiences and terrace activations, including at Bluebird Chelsea. The objective was to boost brand visibility, drive footfall across all venues, and acquire new customers through a bold, content-led approach.

CAMPAIGN OVERVIEW

The campaign featured limited-time menus, brand collaborations, and a robust PR and influencer programme. Strategic partnerships with Moët Hennessy, McQueens, RIXO, and The Lady Garden Foundation brought lifestyle relevance and media traction. The campaign launched with a VIP charity event and was supported by a strong visual content bank.

RESULTS

  • 57% booking conversion rate, with 73% of bookings from new customers

  • Over 70 pieces of media coverage across national, lifestyle and local press

  • 135,207 views on the campaign video, with 50% completion rate on YouTube

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