CONRAD
FIONA CAIRNS ROYAL INFINITEA
RESULTS
The campaign generated outstanding visibility, with press coverage secured across national and lifestyle outlets including Harper’s Bazaar, BBC Good Food and House & Garden. A total reach of over 41M. Press coverage impact: 41,894,000 | 10 pieces of press coverage secured.
This is in addition to organic social content shared by guests, including stories, permanent posts, and reels, has reached an estimated 5M+ audience, delivering strong brand visibility for both Conrad London St. James and Fiona Cairns.
This coverage was sustained throughout the duration of the partnership. Social media impact: 5,033,423 | 36 pieces of influencer content secured.
CLIENT BRIEF
The brief was to launch Conrad London St. James’ new partnership with renowned British baker, Fiona Cairns, and unveil its new Royal Afternoon Tea, and create maximum visibility with a 360 PR, Marketing and Social campaign. The aim was to drive booking volumes for Afternoon Tea at the hotel, and engage top-tier media across luxury lifestyle, travel, food and drink sectors, and sustain momentum for the Afternoon Tea as a must-visit London experience.