A woman with dark curly hair smiling and holding a teacup, sitting at a table with a tiered stand of assorted pastries and scones, a glass of white wine, and floral decorations in the background.

CONRAD LONDON ST. JAMES X WEDGEWOOD

AFTERNOON TEA LAUNCH

CLIENT BRIEF

Toast was asked to launch a new Royal Afternoon Tea at Conrad London St. James, with the goal of generating media buzz, social visibility, and strengthening the hotel’s position in London’s competitive food and beverage scene.

RESULTS

  • 44 pieces of coverage, combined reach 5.07 million.

  • Social reach +386% vs previous Afternoon Tea campaigns.

  • CPC £0.12, CTR 4.5%, generating 1,200+ direct site visits.

  • Afternoon Tea bookings +62% MoM, with a +£85k incremental revenue uplift over the launch quarter.

  • Newsletter open rates sustained at 60%+, driving repeat visits and gifting.

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