IXCHEL
BEN MURPHY CHEF COLLABORATION
CLIENT BRIEF
Toast organised and promoted a one-night-only chef collaboration between The Jugged Hare’s nose-to-tail HeadChef, Rafael Liuth, and acclaimed chef Ben Murphy. The aim was to generate buzz, attract new audiences to the restaurant, and strengthen The Jugged Hare’s positioning as London’s leading destination for game.
RESULTS
Four pieces of media coverage in Condé Nast Traveler, Country & Town House, and Hot Dinners (featured twice), with a combined audience reach of 1.78 million.
Sold-out event with tickets booked in advance.
Positioned The Jugged Hare as the capital’s leading destination for game through collaboration with one of the UK’s most celebrated young chefs.