MYRTLE / ANNA HAUGH
CLIENT BRIEF
Toast was appointed to reinvigorate the digital presence of Myrtle, the Irish fine dining restaurant by acclaimed chef and TV personality Anna Haugh. The goal was to breathe new life into the brand’s social media presence with premium, consistent content and a refined digital strategy.
CAMPAIGN OVERVIEW
We developed a comprehensive content creation and social strategy that aligned with the elegance and seasonal ethos of Myrtle’s Irish cuisine. This included monthly video and photography shoots in collaboration with London’s top food photographers and Toast’s in house videographer, resulting in a dynamic library of high-performing Reels, behind-the-scenes moments, and dish showcases.
RESULTS
Doubled Myrtle’s Instagram following from 5K to 10K between April 2022 and April 2023.
Achieved a 50% growth in followers within the first six months.
Delivered consistent engagement with high-performing Reels generating an average of 2,000 interactions per month throughout 2023.