Interior of a rustic bar with wooden floors and ceiling, decorated with framed pictures, bottles on shelves, an Irish whiskey sign, and a Ireland flag. There are bar stools with green seats and a door labeled 'Toilets'.

NANCY SPAINS

MANCHESTER LAUNCH

RESULTS

  • The launch event resulted in 16 pieces of media and influencer coverage, with highlights including Manchester Evening News (10.2M), The Manc (MUU: 94.75K), Taste of Manchester (MUU: 38.5K), MSN (MUU: 96.51M) andSecret Manchester (MUU: 92.6K). Coverage consistently celebrated the venue’s fun, music-led atmosphere and community centric Irish spirit, positioning Nancy Spain’s as a fresh new addition to Manchester’s nightlife.

CLIENT BRIEF

Nancy Spain’s appointed Toast to deliver impactful PR for the opening of its first Manchester outpost, bringing the venue’s signature blend of warm Irish hospitality, live music, and pints of Murphy’s to the city’s Northern Quarter. The brief focused on generating buzz ahead of the launch to drive visibility.

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