NANCY SPAINS
MANCHESTER LAUNCH
RESULTS
The launch event resulted in 16 pieces of media and influencer coverage, with highlights including Manchester Evening News (10.2M), The Manc (MUU: 94.75K), Taste of Manchester (MUU: 38.5K), MSN (MUU: 96.51M) andSecret Manchester (MUU: 92.6K). Coverage consistently celebrated the venue’s fun, music-led atmosphere and community centric Irish spirit, positioning Nancy Spain’s as a fresh new addition to Manchester’s nightlife.
CLIENT BRIEF
Nancy Spain’s appointed Toast to deliver impactful PR for the opening of its first Manchester outpost, bringing the venue’s signature blend of warm Irish hospitality, live music, and pints of Murphy’s to the city’s Northern Quarter. The brief focused on generating buzz ahead of the launch to drive visibility.