PARK CHINOIS
KEY ACTIVATION
Chinese New Year: The Year of the Tiger:
To mark the annual celebration, we delivered a bold and visually-led campaign that brought energy and theatricality to the brand’s digital storytelling
RESULTS
32k accounts reached, 261k impressions from launch event content
37k website users in Feb 2022 (vs. 28k in Feb 2019)
CLIENT BRIEF
Toast Marketing was brought on to drive revenue, elevate brand awareness and position Park Chinois as a destination for experience-led luxury dining. The aim was to deliver a high-impact marketing strategy including email marketing, content planning & creation and website management services that aligned with the brand’s opulent aesthetic while building strong momentum around key moments.
KEY ACTIVATION
Park Chinois Presents... A Night with OKIEM:
To energise a quieter weekday and bring new audiences into the space, we launched an exclusive live music series.
RESULTS
Sold out event generating £20k in revenue
March 2022 web traffic: 43k users (vs. 20k in March 2019)
Email campaign open rate: 38%