A bartender in a floral jacket and black bow tie pouring a drink into a glass at a bar.

PARK CHINOIS

KEY ACTIVATION

  • Chinese New Year: The Year of the Tiger:

  • To mark the annual celebration, we delivered a bold and visually-led campaign that brought energy and theatricality to the brand’s digital storytelling

RESULTS

  • 32k accounts reached, 261k impressions from launch event content

  • 37k website users in Feb 2022 (vs. 28k in Feb 2019)

CLIENT BRIEF

Toast Marketing was brought on to drive revenue, elevate brand awareness and position Park Chinois as a destination for experience-led luxury dining. The aim was to deliver a high-impact marketing strategy including email marketing, content planning & creation and website management services that aligned with the brand’s opulent aesthetic while building strong momentum around key moments.

KEY ACTIVATION

  • Park Chinois Presents... A Night with OKIEM:

  • To energise a quieter weekday and bring new audiences into the space, we launched an exclusive live music series.

RESULTS

  • Sold out event generating £20k in revenue

  • March 2022 web traffic: 43k users (vs. 20k in March 2019)

  • Email campaign open rate: 38%

BACK TO OUR WORK