A long dining table set for a special event, decorated with purple and white flowers, amidst lush greenery and purple flowering vines overhead in a garden setting.

CHEF COLLABORATION SERIES

AT THE PETERSHAM

CLIENT BRIEF

To position Petersham Nurseries’ Covent Garden sites as destinations for high-calibre culinary experiences, we were tasked with developing and promoting an exciting series of chef-led events.

RESULTS

  • The series included a sold-out event with SanBrite and secured eleven pieces of coverage, with highlights including Time Out, The Sybarite, Hot Dinners, and The Nudge.

  • Reach increased by +1,400%, growing from 2.4k to 36.9k for The Petersham and 55.6k for La Goccia.

  • Engagement more than doubled, from 625 to 1,301 interactions (+108% YoY).

  • Follower growth +5.5% MoM in Q4, showing consistent audience expansion.

  • CTR between 3–8%, exceeding hospitality benchmarks (avg. 1.5–2%).

  • CPC £0.08–£0.20, significantly below luxury-sector averages.

  • 80–90% of reach from non-followers, proving success in expanding new audience exposure.

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