Interior of a restaurant with a live band performing on stage, surrounded by diners at tables.

QUAGLINOS

D&D LONDON

CLIENT BRIEF

Tasked with driving covers and boosting revenue during the quieter summer period, D&D London wanted to position Quaglino’s as a go-to dining and entertainment destination through a campaign that merged food, music, and immersive experience.

CAMPAIGN OVERVIEW

Quaglino’s launched Q Decades, a live music-led campaign celebrating the most iconic eras in music, from the 1920s to the 1990s. The restaurant hosted themed performances, unique brunches, set menus and a special wine list, all paying homage to each musical decade. The campaign was brought to life through elevated programming, advertising, and strategic press and influencer outreach.

RESULTS

  • 44 press articles secured with a total reach of 779 million.

  • Revenue increased by an average of 41.9% on key live music dates.

  • 28% open rate on campaign emails to the restaurant’s database.

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