QUAGLINOS
D&D LONDON
CLIENT BRIEF
Tasked with driving covers and boosting revenue during the quieter summer period, D&D London wanted to position Quaglino’s as a go-to dining and entertainment destination through a campaign that merged food, music, and immersive experience.
CAMPAIGN OVERVIEW
Quaglino’s launched Q Decades, a live music-led campaign celebrating the most iconic eras in music, from the 1920s to the 1990s. The restaurant hosted themed performances, unique brunches, set menus and a special wine list, all paying homage to each musical decade. The campaign was brought to life through elevated programming, advertising, and strategic press and influencer outreach.
RESULTS
44 press articles secured with a total reach of 779 million.
Revenue increased by an average of 41.9% on key live music dates.
28% open rate on campaign emails to the restaurant’s database.