SIX BY NICO X WICKED
COLLABORATION
CLIENT BRIEF
To raise brand awareness of Six by Nico in a creative and culturally relevant way, driving footfall and social engagement while tapping into new audiences.
RESULTS
A competition promoted by Wicked, reaching 149K followers and generating 3,627 entries.
A free glass of wine offer for all Wicked ticket holders dining at Six by Nico.
An exclusive performance by the cast of Wicked held at the restaurant.
An in-venue costume installation at Six By Nico Fitzrovia, featuring outfits from the show.
A 500K database newsletter promotion sent by Wicked.
Additionally, we secured a media partnership with Secret London ( 2.6M) and collaborations with influencers like @prettylittlelondon (1.4M), @jcpeters_ (170K), and @traveladdoo_eats (154K).