A plated gourmet dish with a sauce and garnishes, a small sauce pan with green peas and black beans, and the presence of dry ice creating fog on a green background.

SIX BY NICO X WICKED

COLLABORATION

CLIENT BRIEF

To raise brand awareness of Six by Nico in a creative and culturally relevant way, driving footfall and social engagement while tapping into new audiences.

RESULTS

  • A competition promoted by Wicked, reaching 149K followers and generating 3,627 entries.

  • A free glass of wine offer for all Wicked ticket holders dining at Six by Nico.

  • An exclusive performance by the cast of Wicked held at the restaurant.

  • An in-venue costume installation at Six By Nico Fitzrovia, featuring outfits from the show.

  • A 500K database newsletter promotion sent by Wicked.

  • Additionally, we secured a media partnership with Secret London ( 2.6M) and collaborations with influencers like @prettylittlelondon (1.4M), @jcpeters_ (170K), and @traveladdoo_eats (154K).

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