Social Media Management for Restaurants
Toast PR and Marketing Studio manages social media for restaurants, bars and hotels across London. We handle strategy, content, community management and paid social, giving your brand a consistent, engaging presence across the platforms your guests use every day.
Social media is one of the most powerful tools available to a hospitality business. Done well, it builds awareness, drives bookings and turns first-time guests into regulars. Done poorly, it wastes time and budget. We make sure it works.
Social Media That Drives Real Results
We do not manage social media for the sake of posting. Everything we do is connected to your commercial goals.
Whether that is filling covers on a quiet Tuesday, selling out a ticketed event or building the kind of brand presence that makes guests choose you before they have even visited, we build social strategies with purpose.
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We develop channel strategies tailored to your brand, your audience and your goals. That includes deciding which platforms to prioritise, what content to produce and how to grow your following in a way that translates into real-world results.
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We plan content months in advance, building calendars that reflect your seasonal menus, events, campaigns and key trading periods. No last-minute scramble, no inconsistency.
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We work with our in-house creative team and network of photographers and videographers to produce content that looks and feels like your brand. From food photography to reels to behind-the-scenes content, we create assets that stop the scroll.
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We write captions and copy in your brand's tone of voice. Consistent, engaging and always on brand.
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We manage your comments, DMs and interactions, ensuring your audience feels heard and your brand reputation is protected.
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We handle the day-to-day publishing across your channels so you do not have to.
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We report monthly on reach, engagement, follower growth and any paid social activity, with clear commentary on what is working and what we are optimising.
Who We Are
Client Experience
We manage social media for some of London's best-known hospitality brands, including ETM Collection, Ixchel, The Laundry, MRBL and SPORT London. Our experience spans multi-site groups, independent restaurants, hotel F&B operations and boutique bars.
Why Toast?
Social media management for a restaurant is not the same as social media management for any other business. You are selling an experience, not a product. The content has to make people hungry, excited and ready to book. Our team understands that instinctively because hospitality is all we do.
We work as an extension of your team, embedded in your brand and always available when something needs to move quickly.
Let’s Work Together!
Get in touch
We’d love to hear from you!
Frequently Asked Questions
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It typically includes strategy, content planning, content creation, copywriting, scheduling, community management and monthly reporting. Some clients also include paid social advertising as part of their package. The exact scope depends on your needs, your existing team and how involved you want to be in the day-to-day.
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For most restaurants, Instagram is the priority. It is where food and drink content performs best and where guests go to discover new places to eat. Facebook remains important for paid advertising and for reaching certain demographics. TikTok is increasingly relevant for brands targeting a younger audience. We will always recommend the right platform mix for your specific brand and goals rather than spreading effort too thin.
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Quality matters more than frequency but consistency is important. For most restaurants, posting three to five times per week on Instagram is a good baseline. We build content calendars that keep your channels active without compromising on quality.
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Yes. Through our Social and Content Studio we produce food photography, lifestyle imagery and video content including reels and campaign films. We can manage the full content pipeline from shoot to post, or work with content you produce in-house.
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Yes. We plan and manage paid campaigns across Meta platforms as part of our social media offering. Paid social is particularly effective for promoting events, seasonal menus and new openings, and for reaching audiences beyond your existing followers.
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Yes. Our studio is on Marylebone Road in central London. We work with clients across London, the wider UK and internationally.