A dining table set with pink and red floral arrangements, wine glasses, and neatly folded napkins, surrounded by pink upholstered chairs.

THE BOTANIST, SLOANE SQUARE

CAMILLA ELPHICK

CLIENT BRIEF

To mark the 2025 edition of Chelsea in Bloom, London’s prestigious annual floral art show, the aim was to positionThe Botanist Sloane Square at the heart of Chelsea’s cultural calendar, by partnering with a luxury brand to represent the year’s theme of “Flowers in Fashion”.

Toast was tasked with delivering a creative PR campaign to maximise visibility, drive press and influencer attendance, and drive awareness of The Botanist Sloane Square

RESULTS

The campaign generated strong earned media and social visibility, achieving a combined reach of 978,410 through coverage and organic content shared by guests.

Stories and posts were reshared across The Botanist, Sloane Square and Camilla Elphick’s Instagram, delivering authentic engagement and sustained visibility across lifestyle, hospitality, and fashion audiences.

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