Two men sitting at a restaurant table, each holding a glass of red wine, smiling. The man on the left is wearing a white shirt, and the man on the right has tattoos on his neck and arm and is wearing a black shirt. There is a plate with food and a cup of coffee or sauce on the table. Behind them, a brick wall is decorated with framed pictures of animals and a historical figure.

THE JUGGED HARE

BEN MURPHY CHEF COLLABORATION

CLIENT BRIEF

Toast organised and promoted a one-night-only chef collaboration between The Jugged Hare’s nose-to-tail HeadChef, Rafael Liuth, and acclaimed chef Ben Murphy. The aim was to generate buzz, attract new audiences to the restaurant, and strengthen The Jugged Hare’s positioning as London’s leading destination for game.

RESULTS

  • Four pieces of media coverage in Condé Nast Traveler, Country & Town House, and Hot Dinners (featured twice), with a combined audience reach of 1.78 million.

  • Sold-out event with tickets booked in advance.

  • Positioned The Jugged Hare as the capital’s leading destination for game through collaboration with one of the UK’s most celebrated young chefs.

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