THE WALDORF HILTON
THE POT LUCK CLUB POP-UP
CLIENT BRIEF
The arrival of Chef Luke Dale Roberts’ flagship restaurant The Pot Luck Club at London’s iconic Waldorf Hilton called for an aggressive PR strategy to maximise visibility around the launch. Toast was appointed to announce the collaboration to the UK market and sustain momentum for the three-month residency.
RESULTS
The campaign delivered 50 pieces of press and influencer coverage across the residency. The announcement of the pop-up was widely featured in titles including Hot Dinners, Condé Nast Traveler, and The Upcoming.
Coverage extended beyond news of the launch, with in-depth reviews in FOUR Magazine and Square Mile, alongside significant visibility on social media through content created by attending journalists and influencer.